Plasmanet's rebrand

About Plasmanet:

Plasmanet was founded in 2001 and provides businesses with internal communication systems. It has nine UK employees. What is the brand's target audience?

It has defined offerings for two core target markets, which are internal communications and contact centres. The job functions of a typical Plasmanet customer will cover internal communications, HR and personnel management, as well as IT and systems management and support.

What was the old brand identity?

It showed a plain blue snowflake device and word mark sitting over a strapline reading 'Intelligent broadcasting'.

 Old brand identity

What is the new brand identity?

An 'evolution over revolution' approach has been adopted to build upon the strengths that Plasmanet felt the brand already possessed. With this in mind, colour was introduced to the existing snowflake device, refreshing the look and feel and changing the ratios of the elements slightly so that the device became more prominent. The strapline was also revised to better reflect and summarise the company's core competencies.