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    Quick Thinking helps launch charity World Cup campaign

    The Challenge
    Happy Child International is a Brazilian charity which exists to help Street Children in Brazilian cities.

    The World Cup will be held in Brazil during June and July 2014. The Met Police and CEOP (the Child Exploitation and Online Protection agency) are concerned that young girls in Brazilian cities will be trafficked and girls as young as 11 or 12 will be groomed for prostitution to take advantage of the huge influx of football fans. 

    Section 72 of the Sexual Offences Act stipulates that anyone found guilty of sexual offences abroad can be prosecuted in the UK. The view of the Met Police is that if men are aware that paid-for sex with a girl aged 17 and under is a criminal offence, then the problem could be reduced by as much as 95 per cent.

    Quick Thinking was appointed to provide partnerships and create marketing initiatives to help Happy Child address this issue.

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