'RB.com corporate website redesign' for Reckitt Benckiser by The Workroom

Summary
In the wake of Reckitt Benckiser’s corporate rebrand, a redesign of the company’s corporate website was required to better align the site with its brand positioning and make the business more attractive to a new, younger target audience, without alienating existing users.

A root and branch review of the website has resulted in an all-encompassing hub for the business,
containing easily accessible and relevant, dynamic multi-user content.

And it’s working – here’s just a taster of the results:

Overall site

• Massive 269 per cent increase in page views per month.
• 150 per cent uplift in site visits.
• Average pages per visit up from 4.07 to 6.04 – a 48 per cent rise.
• Bounce rate dropped from 46 per cent to 33 per cent.
• Average user now spends 17.5 minutes on RB.com.

Careers section

• 56 per cent increase in page views.
• Bounce rate dropped from 34 per cent to 24 per cent.

Our brands section

• 1152 per cent increase in visits.
• 558,880 unique page views in March 2011, up from 44,631 just one year earlier.