Rocketfish team up with Infogroup UK to drive leads

• 120 quality leads generated every month for seven months
• 30 new customers secured
• Average 16-18 per cent open rate in first few months - peaking at 60 per cent
• Click-through rate of 2.6 per cent

The client
Rocketfish is a successful digital marketing agency specialising in search engine optimisation (SEO). Working with businesses large and small, the company has achieved over 90,000 first-page positions - 27,000 of those at number one - and generated 1.4m leads for clients on the back of its search engine marketing activity.

The challenge
In this highly competitive sector, Rocketfish really needed to gain an edge over its competitors. To do this, it was faced with the challenging task of generating new leads from cold prospects. Rocketfish required a B2B email marketing expert it could rely on to develop and carry out high-volume, yet targeted lead-generating email campaigns.

Infogroup UK, with its 1.5m opted-in B2B email address data being amongst the largest in the country, was given the opportunity to demonstrate its email marketing and lead-generation capabilities. Another key deciding factor was the ability of Infogroup UK to handle Rocketfish's entire email marketing requirements - from the provision of opted-in and verified B2B email data, through to the design, creation, delivery, follow-up and measurement of the campaign.