SAP EMEA Social Media Partner for SAP, by DNX

Summary

Launched to SAP’s network of EMEA channel partners in June 2010, the SAP Social Media Partner Programmme was an industry first and a blueprint for other vendors who have since followed suit.

Through a series of educational webinars, the creation of a wealth of additional learning resources and the development of a sophisticated incentive programme measured and rewarded participation, consumption and partners’ own social media marketing activity.

At its core, the live webinar series was hosted by some of today’s leading social media authorities. They included presenters from LinkedIn, YouTube and Google. During each webinar, a number of tasks were set for partners to complete and apply their learning. By the end of 2010, the programme had been nominated internally as SAP Global ‘best practice’ and is now being hailed as the benchmark for similar programmes due to be rolled out across North and South America and Asia Pacific throughout 2011/2012. Today, the EMEA programme continues to go from strength to strength.