Seeker Wireless rebrand

About Seeker Wireless:

A mobile technology solutions provider to phone operator groups such as Vodafone. It specialises in applying zone detection to drive mobile advertising. Established in 2003, it has 50 employees.

What is the brand's target audience?

Mobile operators, advertisers, agencies and networks.

What was the old brand identity?

Established at the company's inception in 2003, the old brand reflected an entirely different era in the company's story - the seeding of an idea, a technological puzzle far away from needing to 'brand' for a large audience.

What's different about the new identity?

The 'K' of 'Seeker' becomes a recognisably human figure, replacing the sharply angled 'antennae' graphic that projected Seeker's old brand values - allowing the company to have a unique typogram without trying too hard.

The colours have gone from a corporate blue to a much softer and earthier brown and green that echo sentiments of the environment. The font has become more rounded and has more oomph, with the emphasis on 'Seeker' - now in caps - rather than 'wireless' which is left in upper and lower - it's about 'seeking' and what services will deliver to people.