Siemens IT Solutions and Services

In November 2010, IAS won a global pitch in Germany to launch the new Siemens IT Solutions and Services brand.

On the memorable date of 11/1/11, the brand was launched in UK, Austria, Germany and US.

Siemens IT Solutions and Services (Siemens)
The abundance of choices, the constant arrival of new technologies and providers, the separation of operational technology and information technology and the lack of alignment between business requirements and technology create overwhelming complexity for Siemens’ customers.
Building on deep IT outsourcing expertise in a wide range of markets, Siemens design one holistic solution that perfectly brings everything together: business, technology and people.

With the self-confidence of an industry authority on the cutting edge of technology, Siemens orchestrate their capabilities and partner ecosystem to deliver the “best of breed” in every element of their solutions to enable change and have measurable impact on customers’ business goals.

Siemens’ Brand Challenges
1. To develop a stand-alone brand and positioning independently from its parent brand (Siemens AG), while using them as an important source of brand strength and convincing set of references.