Simply Business benefits from mobile advertising campaign using AdMob

Summary
Goals
•  To encourage phone calls to contact centre and ultimately drive sales
•  To target business-to-business customers in a new way
•  To quickly test quality and quantity of business customers in a new channel

Approach
•  Trialled mobile display advertising using Google with the AdMob network
•  Incorporated click-to-call and click-to-site functionality

Results
•  Increases in call volumes of up to 800 per cent
•  Significant rise in number of sales from mobile and overall
•  Gained valuable insights for future mobile advertising activity

Getting down to business
Launched in 2005, Simply Business is the UK’s leading insurance broker for small businesses. While the traditional broking model was slow moving and inflexible, Simply Business developed an agile service capable of delivering bespoke policies tailored to specific requirements. With much of their business conducted online, today the company insures over 170,000 small business customers, more than any other UK broker.