Simpson Carpenter – Bloodhounds

Simpson Carpenter is a small to medium-sized, independently owned and operated research agency. Based in Wimbledon, it operates alongside blue chip clients in the following areas:

• Retail
• Consumer
• Automotive
• Telecommunications

Its strengths lie in the experience of its people, the creativity which they bring to research issues and the simplicity with which they communicate their findings. Operating in a highly competitive market they have carved a niche and are known for their professionalism and creativity.

Strategy

 The broad issues the company faces include competition from ‘boutique’ qualitative agencies which offer ‘groovy’ qualitative techniques but do not join the dots with quantitative research. Budgets are being squeezed too. Research managers too often will rely on outdated findings rather than refreshing with more up to date and specific data. Attraction and retention of staff is also key. Our ads and DM are aimed as much at our staff and potential staff attending interviews as they are at prospective clients. ‘Bloodhound’ was a simple, strong visual idea. It encapsulated the feeling of a research agency that was always alert, always searching and always different.