Skip to content

    By B2B Marketing

    Six Degrees Group ‘Jargon junkies’

    The cloud technology industry is awash with confusing jargon. Six Degrees Group launched a microsite to bring clarity to the sector

    ix Degrees Group is a privately owned managed data services provider serving UK mid-market customers. It has a converged services portfolio – including data centre, connectivity, voice and cloud offerings – designed to help companies meet the challenges of a connected world.

    The challenge: Clarity
    If you asked someone on the street to choose three groups of professions noted for their ability to use jargon and waffle to confuse and bemuse people, you might think he or she would pick lawyers, bankers and politicians. You might expect a similar result from a collection of business people, so it says something about the state of the IT industry that technology companies fared much worse than all three of those professions in a recent poll conducted by Six Degrees Group.

    Six Degrees Group, well aware of the fact ‘jargon junkies’ at technology companies were guilty of using confusing words and acronyms, was concerned about the affect jargon could be having on the cloud technology industry. 

    Access full article

    B2B Marketing will use your details to send you the requested information and to stay in touch via email about B2B Marketing events, products, and services. You can unsubscribe at any time. By submitting this form you agree to B2B Marketing’s terms & conditions and privacy policy.

    Propolis

    B2B strategies. B2B skills. B2B growth.

    Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.

    See packages