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    By B2B Marketing

    Slipstream boost Oracle's Partner Network

    Oracle, the world's largest enterprise software company, provides technology, applications, and services that enable organisations to get the most up to date and accurate information from their business systems.

    Not surprisingly, relationships with Independent Software Vendors (ISVs) form a key element in driving influence and revenue for the Oracle technology stack and hence Oracle is keen to establish and leverage relationships with as many quality ISVs as possible.

    Slipstream worked closely in partnership with Oracle in defining the structure and messaging for the Independent Software Vendor partner recruitment programme.

    Slipstream then engaged and networked with potentially suitable ISVs on behalf of Oracle, to qualify and profile them against Oracle's key partnership objectives, and identify areas where Oracle could assist ISVs in developing and marketing their solutions.

    The Oracle ISV partner management team were then able to focus their time and effort more efficiently on quality, qualified partnership opportunities passed to them by Slipstream, taking discussions further through sign up, business planning, joint selling, and ultimately, to mutually profitable partnership.

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