Slipstream builds Fujitsu's profile and sales pipeline across EMEA

The Fujitsu Technology Solutions division offers one of the world's most complete product and solution portfolios. Its world leading technology and innovative IT products span the entire range of personal computing and enterprise computing needs.

With extensive European manufacturing facilities and over 7,000 employees, the company operates in all key markets across Europe, the Middle East and Africa.

Slipstream worked in partnership with Fujitsu throughout the campaign, identifying and engaging with key decision makers and generating demand for Fujitsu's Mobility proposition.

Slipstream profiled the companies in order to evaluate their upcoming technology requirements and gain an understanding of the target market. Slipstream developed and managed a lead nurturing programme on behalf of Fujitsu to support the management of longer term opportunities which were placed into a nurturing database. Each key contact was engaged with on a regular basis, moving the target through their 'Buying Cycle' until the lead was ready for sales engagement.