SMART Meetings for Steljes, by Cyance

Summary

 Having established its name in the education market over the past ten years, Steljes, an innovative technology distributor, is changing its business focus to take advantage of the opportunities in the corporate sector.

Steljes developed a number of propositions specific for the corporate sector based on interactive products from SMART Technologies. These technologies are relatively new to this sector so Steljes used Cyance – a full service marketing agency – as part of its launch strategy.

Cyance delivered a personalised, multi-channel campaign that used data at every stage to identify, entice and educate target prospects and take them along a journey to a point where they would be willing to meet with a Steljes sales person.

By using a combination of web, email, telemarketing and surveys, this project has more than beaten its aggressive objectives.

From a standing start, Steljes and Cyance have created a lead nurturing process that delivers highly qualified appointments for their sales team, and will achieve the ultimate target of returning £20 of revenue for every £1 of spend.