Social media-led strategy drives engagement for KPMG

KPMG embarked on a new content and social media programme to connect with the digitally savvy tech start-up community, enabling the company to take a leading position in the market

KPMG is one of the world’s largest professional services companies. It was the first of ‘The Big Four’ to open an office in London’s Tech City – the technology cluster otherwise known as Silicon Roundabout – with an ambition to take a leading position supporting early-stage technology companies.

KPMG’s High Growth Technology Group (HGT Group) was established to build strong, meaningful relationships with this next wave of UK technology companies and to become the ‘go-to’ professional services provider for the tech sector. The primary audience for the HGT Group is UK-based entrepreneurs and founders of tech start-ups.

The UK has become a centre for global innovation and technology development, attracting funding and talent from around the world. The much-publicised ability of digital start-ups to accelerate from zero to multi-billion IPOs in only a few years means financial advisers are keen to make their mark. It’s a land grab for influence.