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    By B2B Marketing

    Sticky Content transforms Nokia Networks online product portfolio

    As the world’s specialist in mobile broadband, Nokia Networks provides the world’s most efficient mobile networks, the intelligence to maximise their value, and the services to make it all work together.

    Challenge
    Nokia challenged Sticky Content to help reorganise its online product portfolio, taking account of a growing volume of inconsistent content across a wide range of products and services, and putting in place a framework for adding new material.

    Solution
    Sticky Content consulted on a new information architecture for a section of the site, alongside a content strategy, and devised content formats (editorial templates) for key page types, accompanied by writing guidelines.

    Consistent, scannable, usable content standards were created that could be used across multidisciplinary, multilingual teams in Germany, Finland and India.

    Sticky Content supported the web project team in rolling out the new structure and templates to the business, delivering online presentations to stakeholders on the new architecture.

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