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    Sweet success for I Need Links' 'Doughnuts Direct' campaign


    The company: I Need Links
    I Need Links is a new link building and SEO consultancy, based in Manchester. The business was founded in 2012 by rising SEO star, Matthew Platt, after the 27-year-old entrepreneur spotted a gap in the market for the provision of fresh and effective, no-nonsense SEO.

    The company offers agencies and in-house marketers, a range of tools to be used as stand-alone products, or as part of a wider optimisation campaign. These include: SEO auditing, article marketing, and blogger outreach, as well as brand protection and reputation management. Employing over 140 link building professionals, I Need Links specialises in bespoke link building services – never utilising spam links or automated programmes of any kind.

    The challenge: The new kids on the block
    The biggest challenge for the fledgling business was to build a presence for the brand in the crowded Manchester digital marketplace. The team identified five key objectives: 

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