'The Little Book of Learning & The Little Book of the Future' for Reed Learning by L&CO

Summary
Reed Learning, a leading provider of corporate training programmes, produced a content marketing strategy to acquire data and drive revenue during the economic downturn.

The approach was a series of two free “little books” which addressed topical issues and concerns of HR professionals and those in the market for training.

This approach was at odds with other players in the industry who were focusing their efforts on discounts and direct response campaigns. By aiming instead to engage with clients’ interests and concerns through insightful and engaging content, this campaign took something of a risk.

Given the tough economy the ROI of 219 per cent was staggering and double the targeted return.

Reed Learning
Reed Learning is known across the training industry for having the widest portfolio of corporate management and personal development training programmes.

Their courses are focused on practical results and are run from both their own centres and in-house for individual organisations or teams. Their clients range from multinationals to one-man-bands based all over the UK.