'The point. And how to get it' for Simpson Carpenter by Quick-Thinking

Summary 

The Brief
Our brief was to reinforce Simpson Carpenter's positioning of 'Experience. Creativity. Simplicity'. Specifically we were tasked with gaining 10 new business meetings as a result of the campaign.

The budget was just £30k, which had to stretch to a multi-disciplined, integrated campaign.

The Solution
A co-ordinated approach with a simple, effective and memorable theme. We split a very limited budget to ensure that every penny was targeted with absolute pin point accuracy and every medium used consistently and with clarity.

The Results
Eleven new business meetings in two months which have so far generated three clients and £300,000 revenue.

Brand
Simpson Carpenter

Agency
Quick-Thinking

About the client company
Simpson Carpenter is a small to medium sized, independently owned and operated Research agency. Based in Wimbledon, it operates alongside blue chip clients in the following areas:
- Retail
- Telecoms, Media & Technology
- Automotive
- Telecommunications
Its strengths lie in the experience of its people, the creativity which they bring to research issues and the simplicity with which they communicate their findings. Strategy - broader business issues the company is facing. The broad issues the company faces include competition from 'boutique' qualitative agencies which offer 'groovy' qualitative techniques but do not join the dots with quantitative research.