Skip to content
    B2B Marketing
    Content, Creative & Campaigns

    By B2B Marketing

    Thomson Reuters join forces

    Thomson Reuters provides information for a number of professional industries. Thomson was established in 1934 and Reuters in 1851, and as a joint entity now has a combined workforce of 51,000 employees worldwide.

    Target audience

    Thomson Reuters targets professionals in the media, financial, healthcare, scientific, legal, tax and accounting sectors.

    Old brand identities

    The first Reuters logo was created in the 60s and represented the globe with two hemispheres representing day and night, as well as the transparency of the company. The dots represented the distribution of information 24 hours a day.

    The Thomson 'starburst' symbolised its leading position in the market as well as the energy and spirit of its employees. 

    New brand identity

    The new identity has two components - the Kinesis symbol (the circle) and the Thomson Reuters wordmark. The symbol has been named 'Kinesis' because it reflects the idea that information is dynamic and always in motion.The wordmark has been customised to create a unique piece of artwork.

    Access full article

    B2B Marketing will use your details to send you the requested information and to stay in touch via email about B2B Marketing events, products, and services. You can unsubscribe at any time. By submitting this form you agree to B2B Marketing’s terms & conditions and privacy policy.

    Propolis

    B2B strategies. B2B skills. B2B growth.

    Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.

    See packages

    The number one go-to-resource for B2B marketers across the globe