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    Awards case study: Thomson Reuters

    By Sarah Lovelock

    Thomson Reuters' marketing team transforms through 'career-defining period'

    Summary

    Thomson Reuters' UK & Ireland marketing team is driven by a clear vision with a challenging mandate for change. Over the past 12 months we've introduced new technology, new ways of working, award-winning campaign strategies and most importantly of all, an energetic, motivated and supportive team. We are proud to be at the heart of the company's commercial success, but even prouder of the amazing team and career environment we're building.

    About the team

    Our marketing leadership team is accountable for a fast-paced and diverse mix, with a heavy emphasis on brand development and content-driven demand generation. We are one year into a major transformation programme in support of our vision to be recognised as the most fearless, insightful, innovative and commercially impactful marketing team within UK&I professional services. The core team is:

    • Erin Fung: Planning, performance and insight
    • Nick Withersby: Brand activation and creative director
    • Matt Charlton: Thought leadership and content marketing
    • Nina Coelho Antunes: Proposition marketing
    • Rory Crone: Demand generation
    • Guillaume Payen: Digital development
    • Gary Hurry: VP.

    The complete team consists of 42 talented, diverse and developing marketers. We have been together in this set up for one year. Historically, marketing was fragmented and detached, but together, we’ve completely changed the impact, perception and reach of the team.

    We believe it to be a career-defining period within the marketing team.

    Marketing integrates heavily, both domestically and globally. We have a special relationship with sales and product development colleagues, which stems from mutual respect and understanding.

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