THUS and Information Arts

As THUS expanded its business through a number of high profile acquisitions including Your Communications and Legend,Information Arts was charged with overhauling the database.

Background
Information Arts, Europe's leading business-to-business insight and data services provider, has enjoyed a long partnership with UK-focused business telecommunications expert THUS.  Having worked with the business since 2001, Information Arts was initially briefed to design and build a database that would incorporate customer data from both Scottish Telecom, as the company was then called, and its Demon brand.

As THUS expanded its business through a number of high profile acquisitions including Your Communications and Legend, IA's remit changed accordingly and following a competitive pitch process, Information Arts was awarded the contract to overhaul the entire database.

Challenge
With a number of data sources originating both internally and from its acquired businesses, THUS found it no longer had a way of easily integrating all of its data to produce a complete view of the customer.