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    By B2B Marketing

    UCAS saving money and delivering a better service

    Anyone who has been through the higher education system in the UK will be familiar with UCAS (the Universities & Colleges Admission Service), the central organisation that processes admissions in this country.

    Justine Atkin is the events & technical co-ordinator for UCAS Media, an affiliated company that supports the work of UCAS and provides an important revenue stream to the organisation. The aim of UCAS Media is to provide the best communication channels to students and their influencers; delivering effective and efficient services to clients in the higher education, commercial and not-for-profit sectors.  

    Justine and her team organise around 100 events throughout the UK each year, which range in size from small meetings to major exhibitions with thousands of visitors. In the past, Justine and her colleagues were simply using the main UCAS website to advertise its' events and were mailing out printed registration forms. Registrations and payments were processed manually, which was hugely time consuming, prone to human error and wasteful of resources such as paper and postage. The company realised that it had to modernise if it was to continue to support UCAS effectively.

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