UltraLight for USG, by Gyro

Summary

FEW THINGS ARE DRYER THAN DRY WALL

Anyone who’s ever lifted drywall knows it’s heavy. But not as heavy as the burden the entire drywall industry had been carrying during the recent recession.

Sheetrock UltraLight Panels are 30 per cent lighter than standard drywalls. For installers, carrying drywall day after day over the course of a career takes an incredible toll on their backs, bodies and overall health. For contractors, weight can affect speed, productivity and the bottom-line.  So we did some maths. By quantifying the weight USG was lifting off their backs, we could begin to tell a much bigger story.

We started asking the question “If you’re not lifting UltraLight, what are you lifting?

About the client company

USG, or United States Gypsum Company is a global provider of building materials. Its key products include the popular SHEETROCK gypsum wallboard as well as the FIBEROCK Brand Panels and SECUROCK Brand Roof Board. In 2010, gyro was asked to introduce its latest produce, UltraLight to market.