Vector Resourcing sees 50 per cent increase in CTR

Vector Resourcing is dedicated to providing contract and permanent IT resourcing solutions across the UK and Europe. Testament to their success, Vector Resourcing turns over in excess of £25m per annum and continues to achieve sustainable growth year on year. 

Vector Resourcing uses email marketing campaigns to keep in regular contact with various database subsectors.  Marketing manager, Lara Monahan, explains, “We aim to provide subscribers with useful industry and company news to set Vector Resourcing apart as an expert voice within a cluttered recruitment marketplace.”

The problem
The problems Vector Resourcing was encountering before joining Pure360 were:

• Low click through rates.
• Inability to track marketing emails.
• Lack of branding on emails – they needed to look more professional.
• Lack of regular, professional looking, recognisable communications for candidates and clients.
• Inability to send large sends without affecting their email server.

The solution
Monahan introduced Pure360 to Vector Resourcing at the start of 2011, as she had great success with the software in a previous role several years beforehand.  The tracking and cost effectiveness of the system were key sellers.