Virgin Media Business launch by Speed for Virgin Media Business

The Client
Virgin Media Business is the UK's only telco with a national fibre optic network. The company provides innovative, high quality solutions built on brilliant customer service.

Objectives
The launch of Virgin Media Business on 11 February 2010 signalled the arrival of a credible alternative to BT in the B2B telecoms market. Previously known as ntl:Telewest Business, it was vital to show that this was not just a rebrand, but a real shift in how the company operates.

Overall marketing and PR objectives were clear:

• Communicate a real shift in the growth ambition of the organisation
• Amplify awareness of new brand among priority IT decision makers and C level execs
• Generate a clear understanding of what the rebrand means for customers and the market
• Create a brand image of a proactive supplier with excellent customer service

Strategy
The strategy was to create original and compelling content for each of the marketing disciplines that would really pack a punch across all channels. Content was also key to creating the wow factor at the two events and this all needed to be ultra-high quality and video-based. Given a 12 week delivery timescale this was a huge challenge.