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    'Waste' for BNP Paribas Real Estate by Concep

    BNP Paribas Real Estate is the commercial property consultancy arm of BNP Paribas. It specialises in property management, investment management, valuations, transactions and property development. Strategy - broader business issues the company is facing

    The recession hit BNP Paribas Real Estate's clients and its sector hard.

    Property markets came to a standstill. Development stagnated. BNP Paribas Real Estate's clients have money to invest but there is little product to invest in. New tenants are thin on the ground and existing tenants are vacating properties at an alarming rate.

    The Waste campaign focused on the logistics sector - traditionally comprised of large retailers, or third party logistics companies such as DHL utilising warehouses of several thousand square feet. Many such properties are being vacated, with few companies coming forward to take new leases.

    The challenge was clear: find a new niche in this market to enable investors and developers to turn empty or under-performing real estate into profit.

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