'What next' for SuccessFactors by Gilroy Corporate Communications

Summary

With turbulent market conditions, we recognised the opportunity to raise the profile of SuccessFactors and promote its software as a catalyst for change. Challenged with reaching a target audience with a broad range of roles and behaviours, we recognised the need to develop some engaging content and then to position it in the most effective way. With tight budgets, this was never going to be easy.

In developing the campaign, we aimed to bring the content to life to ensure a positive experience with the SuccessFactors brand as well as ensuring the target audience gained an immediate feel for the way they could make a difference to their business. As a result of providing an interactive tool in the online environment it ensured we could achieve the desired impact and engagement with the visitor.

The phenomenal success of the campaign to date – interactions, visits, downloads, business pipeline – is testimony to the power of developing compelling content but also demonstrates the power of interactive media and the internet for distribution.