'Worksmarter' for Vodafone by H4

WorkSMARTER - an international offline and online integrated campaign designed to engage multi-national customers by addressing critical pain points through a compelling value proposition.

In the current economic climate, organisations are under pressure to reduce costs and do more with less. Mobile technology and flexible working practices are key to making this happen. Mobile Flexible Working (MFW) helps to rationalise corporate real estate, increase productivity and reduce the carbon footprint of the business.

It also makes organisations resilient to unpredictable events - natural or man-made - enabling staff to effectively respond to these situations.

The H4 WorkSMARTER campaign presented powerful commercial arguments and offers for MFW providing a roadmap for customers to embrace the opportunities it brings:

• Optimising the effectiveness of the workforce, increasing the competitive
  advantage of the business
• Reducing costs - corporate real estate, employee travel, infrastructure, tax
• Meeting customer needs - helping them adapt to changing demands and
  fluctuating markets
• Preparing for future regulations limiting carbon emissions and supporting
  corporate sustainability objectives