'You're In Good Hands' by Gravity for Ecclesiastical

Ecclesiatical appointed Gravity in Q2 2008 to raise their awareness with brokers particularly about which niches they operated within.

We launched 'You're In Good Hands' shortly afterwards as a creative vehicle that would allow us to tell the story of Ecclesiastical's excellent reputation among brokers but that would still sit culturally with a company that was million miles from the cut and thrust of an Aviva or More Than. There could be no advertising with big brash headlines saying 'We're no 1'.

The 'painted hands' campaign was developed to be highly distinctive, to create a visual link with the Ecclesiastical hand logo to improve attribution, and to sell 'softly' meeting the cultural requirement.

Challenge for 2010
As with all successful campaigns the challenge in the second year is either to simply refresh the work / move the message on or extend the campaign from pure brand awareness to launch and promote specific products and services. You're in Good Hands had to do both.