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    Frameworks & templates

    The working documents — the frameworks, canvases and templates you can use this week.

    Browse the libraryExplore the tool kit

    What it is

    Alongside research, the library holds the practical artefacts: positioning canvases, ABM account plans, campaign briefs, measurement frameworks, agency scorecards and board paper structures. Each one is built by a practitioner and paired with a Propolis prompt that fills it in with you.

    Who it's for

    • Marketers who want a starting structure
    • Teams standardising how they work
    • Anyone facing a blank page

    What's included

    Inside frameworks & templates

    • Positioning and messaging
    • Planning
    • ABM
    • Measurement
    • Agency management
    • Paired prompts

    Positioning and messaging

    Canvases for value proposition, messaging houses and proof points.

    Planning

    GTM plans, annual plans, quarterly operating rhythms.

    ABM

    Account plans, tiering models and engagement scorecards.

    Measurement

    Attribution, contribution and board reporting frameworks.

    Agency management

    Briefs, scorecards and review structures.

    Paired prompts

    Every template has a Propolis prompt that completes it with your inputs.

    Interested in frameworks & templates?

    Tell us a little about you and a member of the team would follow up with dates, availability and what it costs.

    See pricing

    Register interest

    The number one go-to-resource for B2B marketers across the globe