Instagram introduces ‘featured’ video channel

Instagram has introduced a new feature that places videos in a personalised channel.

Part of Instagram's 'Explore' feature and entitled ‘videos you might like’, it collects videos from across Instagram’s community, and selects clips for users based on their likes and interests.

This comes a month after Instagram announced it would be introducing a Facebook-style feed based on user algorithims.

It demonstrates the burgeoning power of video, and represents Instagram’s evolution from an image-sharing tool to a multimedia app.

The feature will initially only be available in the United States, with Instagram promising to roll it out to the rest of the world soon.

In a blog post announcing the feature, Instagram commented: “Today, we’ve started rolling out a new look for Explore featuring video channels.

“As people share more videos than ever before, we’re making it easier to discover the ones you’ll love.”