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    B2B Marketing

    Propolis

    The agent

    The Propolis AI agent is purpose built for B2B marketers. It helps you make sharper decisions, work faster, produce decks and prove commercial impact, backed by 20+ years of B2B marketing data, expert content and real-world insight.

    • LLM built on B2B expertise
    • Ready to use prompts
    • Diagnostics
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    Grounded answers

    An LLM specifically designed for B2B marketers

    Our agent is built on award-winning work, expert advice and what actually works in B2B. Spend less time second-guessing the output of your LLM of choice, and get answers and output with you in mind. Every answer from Propolis is grounded in two decades of B2B marketing data, expert content and real practitioner experience, not generic web content.
    • Get advice and ideas quickly
    • Complete common tasks quickly using our built-in prompts, meaning you don't have to be an expert in AI
    • Find the content that's relevant to you quickly, whether that's a case study for inspiration, or a practical model to help you think through a new campaign

    Commercial judgement

    Become a more commercial marketer

    In addition to helping you speed up your output and find answers quickly, the Propolis agent is trained to think like a commercial marketer. As you work, it will help:
    Ask the agent or start from a built-in prompt
    Ask the agent or start from a built-in prompt
    Diagnostics show where to improve
    Diagnostics show where to improve
    Find relevant intelligence quickly
    Find relevant intelligence quickly
    • Ensure the work you're doing is commercially grounded
    • Direct you to relevant diagnostics, training and content
    • Enable you to save any outputs you create to share with colleagues or come back to later

    Features

    Popular features

    Secure document upload

    Upload documents for the Agent to read, analyse and improve. Stored securely in your account only, never used to train the Propolis Agent or any other LLM.

    Diagnostic tools

    Benchmark your marketing skills and campaign performance against industry standards, with clear, practical next steps to close the gap.

    Pre-built prompts

    Get high quality B2B answers, without needing to be a prompt expert. Every prompt is built by B2B marketing specialists to get the best out of Propolis AI, so you get sharp, usable output on the first try.

    Guided workflows

    Break down complex tasks like competitor analysis or campaign planning into guided steps that produce finished, presentable output, in minutes, not days.

    What you get

    Everything inside Propolis

    Over 50 marketing ready promptsGuided prompts that turn a blank page into a positioning statement, campaign brief, board paper or GTM plan.Diagnostic toolsIdentify where you are strong or weak in a given area of marketing, and get direction on what to do next.Collaboration toolsJoin discussions with your peers to tackle the big topics in B2B, or just get advice from other marketers.Learning toolsCourses, lessons and accreditation mapped to the gaps your diagnostics surface.The intelligence libraryExpert-led research, frameworks and templates, searchable and cited inside every answer.Expert answers on demandAsk a question in plain English and get an answer grounded in B2B Marketing's own intelligence.

    Grounded in expert-led intelligence, not generic AI

    Why Propolis

    Answers you can take to the board

    Every answer draws on the research, frameworks and expert sessions behind the global B2B marketing community — and shows you where it came from, so you can defend it.

    Insights and resources

    Marketing ready prompts

    Diagnostic tools

    The evidence base

    Built on 20 years of B2B marketing expertise

    Award-winning case studies

    Draws on hundreds of independently judged, award-winning B2B campaigns, so every recommendation is grounded in strategies proven to deliver real results.

    Research, data journalism and practitioner insights

    Powered by B2B Marketing's original research, data and insight from hundreds of conference sessions and marketing leader discussions, giving Propolis a constantly evolving view of what's working in B2B marketing.

    Expert frameworks and methodologies

    Built on proven frameworks from our independent B2B marketing experts, advisors to PwC, Henkel, Gamma and BP, so every recommendation is strategic, practical and ready to apply.

    Meet our experts

    The difference

    Why the Propolis agent is unique

    Propolis AI combines the power of LLMs with B2B Marketing's proprietary intelligence to give marketing teams the specialist help they need to achieve clearer commercial impact, and build stronger team capabilities.

    Guided input

    With the Propolis agent

    Guided workflows draw out the right information for structured, commercially relevant output.

    With generic LLMs

    Relies on prompt quality: a vague ask gets a vague answer.

    Data source

    With the Propolis agent

    Built on 20+ years of B2B marketing intelligence, frameworks and award-winning case studies.

    With generic LLMs

    Draws on broad public information, with no access to specialist B2B knowledge.

    B2B commercial breadth

    With the Propolis agent

    Built for complex B2B buying cycles, ABM, sales alignment and proving commercial impact.

    With generic LLMs

    Defaults to generic or consumer-style advice not built for B2B buying journeys or commercial strategy.

    Team capability

    With the Propolis agent

    Raises the whole team's output through shared workflows, diagnostics and training.

    With generic LLMs

    Supports individual tasks, not team-wide commercial marketing capability.

    Member voices

    What marketers say about Propolis

    “Using the Propolis AI Agent has been a game-changer for my daily workflow. The real standout was competitor analysis. What used to take a full day of digging through SharePoints and compiling SWOT reports now takes minutes. Having everything generated in one place and easy to share with stakeholders is a huge productivity boost.”
    Amy MorrisChannel Marketing ManagerGamma
    “Propolis AI has had a huge impact on my workflow. It's saved me loads of time by quickly surfacing relevant, B2B-specific insights and creative ideas I wouldn't find elsewhere. The recommendations are practical, trustworthy, and directly tied to real-world case studies, which means I don't waste time sifting through generic or irrelevant content like with other AI tools.”
    George WheelerDemand Generation Marketing ManagerGamma
    “We found Propolis AI particularly helpful in making information discovery and search faster and more seamless, allowing us to quickly find relevant information and insights without spending too much time manually navigating through content.”
    Sahej GroverGroup Manager, Brand, Social Media & Employer BrandingL&T Technology Services (LTTS)
    “Propolis AI was immensely helpful. I'm actually using it right now to help me with a presentation. We just had an event wrap up, and I need to get more money for next year. I have all the data, so I asked, how do I best present this data? How do I visualize it? And I will say, it's way, way, way better than anything that regular ChatGPT could help you with, or especially Copilot.”
    Gina RotermundHead of Marketing, AmericasElement Logic

    Privacy

    Safe and secure data and documents

    Your chats and documents will be stored for your own future chats, but only available in your account, kept safely and securely, and not used to train the Propolis Agent or any other LLMs.
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    Our members

    Questions

    What people ask about Propolis AI

    Propolis AI is a specialist B2B marketing intelligence platform. It combines AI with trusted B2B Marketing intelligence, expert frameworks, benchmarks, case studies, diagnostics and workflows to help marketers make better commercial decisions. You can ask questions, create plans, review documents, get ideas, assess strategy and solve real marketing challenges in minutes.

    Ready for more confident decision-making?

    Become a member today, and start accessing better events, better intelligence, a community that gets it, and an agent designed to help you succeed as a commercial marketer.

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    The number one go-to-resource for B2B marketers across the globe