The Propolis Brand Strategy Pack

Learn how to build a brand that delivers commercial value for your organization. This strategy pack helps you build a brand that resonates with your audience, stands out from the crowd, and gives your business a competitive edge.

Building a strong brand is just the beginning—knowing how to use it is what really drives growth. This Strategy Pack (Lite) gives you a sneak peek at the full Pack, available with a Propolis membership.

It takes you from the basics of what makes a brand work to the strategic fundamentals that turn it into a real competitive advantage. With reports, models, and benchmarks to sharpen your approach, plus expert-led training, best practices, and real-world case studies, you’ll get the tools and inspiration to make your brand work harder for your business.

Inside you’ll find:

• 4 modules of our “Brand 101” training course.
• 3 separate downloadable models showcasing the strategies needed to revitalize your brand.
• 30 minutes of our Best Practice Briefing on “Strategic B2B brand management”.
• 30 minutes of our Best Practice Briefing on “Securing brand investment”.
• 2 case studies on how other B2B marketers have created world-class, award-winning, brand initiatives.