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    B2B Marketing

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    Research & reports

    Original research and benchmark reports on how B2B marketing actually gets done.

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    What it is

    We survey and interview the community, then publish what the data says — budgets, structures, technology, ABM maturity, measurement. Reports are written for practitioners, with the methodology shown and the raw findings available to members.

    Who it's for

    • Leaders benchmarking their function
    • Marketers building a business case
    • Agencies and vendors briefing their teams

    What's included

    Inside research & reports

    • Annual benchmarks
    • Topic deep dives
    • Methodology shown
    • Charts you can reuse
    • Cited by Propolis
    • Free account access

    Annual benchmarks

    Budget, structure and maturity studies repeated year on year.

    Topic deep dives

    ABM, demand, brand, AI adoption and measurement.

    Methodology shown

    Sample, method and limitations published with every report.

    Charts you can reuse

    Findings formatted for your own decks, with attribution.

    Cited by Propolis

    Answers in Propolis reference the underlying report and page.

    Free account access

    A selection of reports is open to free accounts.

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    The number one go-to-resource for B2B marketers across the globe