Thought Leadership: Your Approach vs. the Industry

Data from the entries to the B2B Marketing Awards 2023 demonstrates that only 10% of thought leadership programmes are clearly aligned with sales and can demonstrate how they facilitate sales enablement.

Is this story true in your organisation?

Together with FT Longitude and CogniClick , We are delighted to launch this industry first benchmark to demonstrate exactly how much commercial success marketers are having and what good looks like:

• Take part in the industry wide analysis of thought leadership.
• Benchmark your approach against the industry.
• Understand the hallmarks of how to make TL commercially successful.

By participating, you’ll also get the chance to win a ticket to B2B Ignite on July 3rd! Click below to get involved and learn how your approach compares to the industry: