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    B2B Marketing

    B2B Ignite 2025 On-Demand | The revenue gap report: Why B2B marketing is falling short on revenue (and how to fix it)

    Join Nick Mason, Co-founder and CEO, Turtl, to explore why B2B marketing is falling short on revenue (and how to fix it).

    Marketing is on the hook for revenue. Organisations are investing millions of dollars into their content, but a widening gap exists between content investments and the revenue it generates.

    The Revenue Gap Report, based on insights from over 500 UK & US B2B marketing leaders, reveals a troubling disconnect: while 95% claim confidence in linking content to revenue, the numbers tell a different story, one that’s costing businesses growth and profitability.

    In this session, we’ll unpack the key findings from the report and provide actionable strategies to close the revenue gap. Get ready to learn:

    • How to create a marketing strategy that goes beyond MQLs to drive real revenue impact
    • How global businesses like 8×8, Kantar & Peoplesafe are successfully driving revenue from content
    • 3 proven playbooks to help you turn content into a revenue engine, starting now
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