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    B2B Marketing

    For teams

    Capability benchmarking

    See how your team compares with the wider B2B marketing community — not just against itself.

    See team membershipRun a diagnostic

    What it is

    Benchmarking takes your diagnostic results and sets them against comparable organisations by size, sector and go-to-market model. It answers the question every board asks: is this normal, and where should we be?

    Who it's for

    • Leaders building a business case
    • Teams setting realistic targets
    • Anyone asked to justify headcount or budget

    What's included

    Inside capability benchmarking

    • Capability benchmarking
    • Peer comparison
    • Percentile view
    • Trend over time
    • Board-ready output
    • Investment framing
    • Anonymous data

    Peer comparison

    Compared by company size, sector and GTM model.

    Percentile view

    Where you sit across each capability area.

    Trend over time

    Movement tracked every time you re-run the diagnostic.

    Board-ready output

    Charts and narrative you can lift straight into a paper.

    Investment framing

    Ties each gap to the cost and effort of closing it.

    Anonymous data

    Comparisons are aggregated; no organisation is identifiable.

    Interested in capability benchmarking?

    Tell us a little about you and a member of the team would follow up with dates, availability and what it costs.

    See pricing

    Register interest

    The number one go-to-resource for B2B marketers across the globe