Close this search box.

Advanced ABM Practitioner Accreditation


Half of the revenue for most B2B companies sits within the top 3.5% of their accounts

Account-based marketing (ABM) is the right marketing strategy for the customers and prospects that matter most to your business. Learn how to create and execute best practice ABM plans that accelerate account-based growth. | Virtual course

Advanced ABM image

Book your course today

Enquire to discuss a date for 2024.

Available as a custom course on demand.

This is an eight week course run as regular two-hour virtual sessions each delivered by two experienced ABM practitioners.



This advanced ABM practitioner course explores how to use ABM to build long term relationships and mutual value with top customers and prospects. Designed for ABM-ers who already have some experience, the course works through the role of the ABM-er, the steps involved in creating and executing strategic and cluster ABM plans, and the soft skills needed to develop your career.

This course is delivered by experienced ABM practitioners, who have led ABM programmes for global organisations. They will draw on best practice examples to bring the concepts covered to life, giving you inspiring and practical ideas to apply in your own programmes.

This advanced course is delivered over eight sessions with sixteen hours of virtual classroom time, comprising case study based exercises, team work and additional mentoring, and leading to joint accreditation from B2B Marketing and Inflexion Group.

What will you learn?

Our advanced ABM practitioner course will give you the skills to deliver best-in-class strategic and cluster ABM, including how to:

Work as a strategic marketing partner to account teams, speak the team’s language and demonstrate commercial acumen.

Select, prioritise and successfully onboard accounts for strategic or cluster ABM.

Build insight into and account and its key stakeholders.

Define marketing objectives to deliver to deliver the account ambition.

Craft the right marketing strategy for an account or cluster.

Design a best-practice marketing plan, supported by team working sessions and expert mentoring.

Build governance and measurement frameworks that showcase results and ensure business alignment.

The collaborative nature of this course means you will get to work as part of a team, sharing ideas and creating an ABM plan based on a case study account or cluster with your mentor. You’ll walk away with everything you need to build a best practice plan in your own organisation – and you’ll have extended your own ABM network!

What’s included?

The advanced ABM practitioner course builds upon our ABM essentials training and is run by two experienced ABM practitioners. All participants will receive:

A decision support tool, prioritising accounts for strategic and cluster ABM.

An account readiness and onboarding checklist.

Discovery interview guides and a sample account insight pack.

Strategic and cluster ABM plan templates.

Strategic and cluster ABM plan templates, and more...

Who should attend?

This advanced course is designed for ABM practitioners who have some experience in the role and want to deepen their skills, adopting best practices to increase the impact of their ABM programmes.

It is also a great next step for delegates that have completed any introduction or essentials training in ABM.


Get certified for the time you dedicate to up-skilling yourself and boosting your knowledge.

All of our courses come with a certification of attendance and can be added to your LinkedIn profile and CV. This advanced course is jointly accredited from B2B Marketing and global ABM experts, Inflexion Group.

About the trainer

Louise Jefferson

Co-founder and Managing Principal, Inflexion Group

Louise is a senior marketing professional with 30 years of experience in marketing business services in the technology sector. She specialises in helping companies to create new insights, identify and prioritise opportunities for growth, and accelerate accounts through Account-Based Marketing (ABM) programmes. Louise has held senior positions at Fujitsu and Cognizant, with responsibilities spanning business strategy, insight and market intelligence, field marketing, ABM and communications.

Ask for our client solutions team on 44 (0)207 014 4920, or hit the button below:

See our other training courses

This website uses cookies to ensure you get the best experience on your website. Read more about cookies policy.