B2B Product Marketing Training
Join our B2B Product Marketing Masterclass
Learn how to create B2B products and services that resonate with your target audience and outshine competitors. This comprehensive course offers practical insights and real-world strategies to elevate your product marketing game. | Virtual course
Upcoming course dates
Upcoming course dates
Upcoming course dates
Upcoming course
dates
5 - 6 June 2024–
2pm - 5pm BST / 9am - 12pm ET
Propolis members can benefit from discounted rates to our training courses, as well as access to our bespoke advisory services and events.
Discover what Propolis can offer you.
Propolis members can benefit from discounted rates to our training courses, as well as access to our bespoke advisory services and events.
Discover what Propolis can offer you.
Description:
Navigate the competitive landscape of B2B product marketing with precision. Discover the commercialisation process and why customer-centricity is paramount in B2B product marketing. Equip yourself with powerful analysis tools to gain invaluable insights into your competitors and customers.
What will you learn?
Master the art of product development from ideation to execution. Explore techniques for generating ideas and creating a product that captures market attention.
Strategic product development
This course will equip delegates with a clear, logical approach to product development and portfolio management, which can be replicated time and again.
Testimonials
“Fabulous! Clearly defined agenda with tonnes of relevant examples. The trainer was excellent at helping put all the examples in context for each of the delegates to see how the info is relevant across all B2B markets”
Marketing Manager – Innospec
“I absolutely recommend this course; I think other members of my department would benefit from this course too”
Copywriter – Clear Channel
“I thought it was very good and offered a lot of tools and techniques for improving product marketing in a B2B environment”
Senior Marketer – Thompson Reuters
Who should attend?
Certification
About the trainer
Joshua Morse, B2B Storytelling & Value Proposition Specialist, B2B Marketing
B2B Marketing
Joshua Morse is a strategic marketing consultant with over 20 years of B2B Product Marketing experience.
Before moving into consultancy in 2012, Joshua served as a Product Marketing Manager for prominent B2B-focused brands. His career began at a major market research firm. Today he has a delightfully diverse mix of clients taking him from pizza to precision robotics on a weekly basis. He also works extensively in the marine and yachting industries, helping businesses from other sectors access B2B opportunities through intelligent market entry strategies.
Get in touch
We offer inhouse training and advisory services that can be tailored to your specific business needs. Whether your team is looking for help with their campaign planning and execution or your marketing leaders need guidance to help deliver on your strategic objectives, B2B Marketing is the trusted advisor to the B2B community.
Contact us below to book your discovery call and find out how B2B Marketing’s custom training and advisory services can help you and your team.
Alternatively, you can email us for more information or to book this course at louise.edkins@b2bmarketing.net
+44 (0) 20 7014 4920
Ask for our client solutions team on 44 (0)207 014 4920, or hit the button below:
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