B2B brands frequently have ambitious domestic and international growth aspirations but operate in markets that are maturing or experiencing intense competition. This puts existing revenues streams under growing pressure. Brand-driven growth is frequently identified as a route to realising strategic aspirations.

But knowing how to start and structure brand-driven growth initiatives is a challenge many B2B marketers face. Most will go for quantity over quality. This results in disjointed product portfolios and experiences that feel “off brand”. If not properly understood, brand-driven growth can do more damage than good.

This highly interactive two, half-day training solves that problem by breaking down the process of understanding and articulating a brand-driven growth plan into digestible chunks. By the end of the training, you’ll know how to use The Brand-Driven Growth Blueprint to structure and sequence your thoughts. This is a practical management tool that will help you get brand-driven growth right.