B2B Content Marketing Training – B2B Ignite

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Join Ruth Connor at B2B Ignite and learn how to reboot your content marketing strategy

We’ll show you how to create and deliver an insight-driven B2B content marketing strategy that delivers on your marketing goals. Our expert-led B2B content marketing training is designed to help you create compelling content that engages, educates and converts your target audience | In-person, B2B Ignite 2024

B2B Content Marketing

Book your course today

30 June 2023 / 8:55AM

2 July 2024 - £899

This course is available as part of our two-day B2B Ignite 2024 event pass. Click below to book.

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Description:

Content marketing is at the heart of most successful B2B campaigns but if “you’re not changing behaviour for the good of the business in some way, you are just producing content, not content marketing,” says Joe Pulizzi, Content Marketing Institute.

We explore what it takes to produce effective content marketing and what you can do to avoid the most common challenges – cutting through the content overload, only thinking tactics and delivering to internal requests without having a joined-up strategy.

What you will learn?

In this practical interactive one-day course, Ruth Connor, marketing director and trainer will help you explore how content marketing can help you achieve brand awareness, trust and loyalty goals.

How to reset your content marketing strategy.

How to set clearly defined, achievable content marketing goals.

How content marketing can support the entire customer journey and throughout your marketing funnel.

How to adapt content for account-based marketing.

To examine the activities needed to support your content marketing – from asset creation to distribution, tools and tech, and more.

We’ll reset your content marketing strategy to make sure it aligns to shifting business goals and the current pain points and challenges of your target and existing customers. We’ll help set your brand apart from the competition and add value to your customers, your sales team and your business.

We’ll reset your content marketing strategy

Align your strategy to your shifting business goals and the current pain points and challenges of your target and existing customers. We’ll help set your brand apart from the competition and add value to your customers, your sales team and your business. We can do this by:

Using customer and business insight to find your sweet spot.

Audit what’s working and where you might need to make some improvements.

Developing sales and customer enablement for a truly digital sales journey.

Who should attend?

Ideally suited to those who are new to content marketing or current practitioners wanting to re-energise their content marketing.

Interactive and practical workshop, with actionable takeaways and the opportunity to learn from other B2B marketers facing similar challenges.

Certification

Getting certified for the time you dedicate to up-skilling yourself and boosting your knowledge!

All of our courses come with a certification of attendance and can be added to your LinkedIn profile and CV.

About the trainer

Ruth Connor B2B Content Marketing

Ruth Connor

B2B Marketing Director | Propolis Content Marketing Specialist

Ruth Connor is an independent marketing trainer and practising Marketing Director with more than 20 years’ experience in both B2B and B2C marketing.

Over the last 7+ years, Ruth has held roles in numerous organisations including: BUPA, Legal & General, Westfield Health and Consumer Intelligence during her career and has significant experience of B2B brand development, digital and content marketing, and integrated campaign planning and delivery.

Get in touch

Ask for our client solutions team on 44 (0)207 014 4920, or hit the button below:

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