B2B Content Marketing Training – B2B Ignite
Join Ruth Connor at B2B Ignite and learn how to reboot your content marketing strategy
We’ll show you how to create and deliver an insight-driven B2B content marketing strategy that delivers on your marketing goals. Our expert-led B2B content marketing training is designed to help you create compelling content that engages, educates and converts your target audience | In-person, B2B Ignite 2024
Book your course today
30 June 2023 / 8:55AM
2 July 2024 | 9am-5pm | £899
Upgrade your training toour two-day B2B Ignite 2024 event pass for £1,349 (early bird).
Get trained on July 2, and join us again on July 3 for the very latest innovation and intelligence in B2B featuring 500+ B2B marketers from 200+ top brands, hear from 70 B2B innovators sharing 100s of new strategic ideas across 8 core content tracks, and more.
Click below to book.
Description:
Content marketing is at the heart of most successful B2B campaigns but if “you’re not changing behaviour for the good of the business in some way, you are just producing content, not content marketing,” says Joe Pulizzi, Content Marketing Institute.
We explore what it takes to produce effective content marketing and what you can do to avoid the most common challenges – cutting through the content overload, only thinking tactics and delivering to internal requests without having a joined-up strategy.
What you will learn?
In this practical interactive one-day course, Ruth Connor, marketing director and trainer will help you explore how content marketing can help you achieve brand awareness, trust and loyalty goals.
We’ll reset your content marketing strategy to make sure it aligns to shifting business goals and the current pain points and challenges of your target and existing customers. We’ll help set your brand apart from the competition and add value to your customers, your sales team and your business.
We’ll reset your content marketing strategy
Align your strategy to your shifting business goals and the current pain points and challenges of your target and existing customers. We’ll help set your brand apart from the competition and add value to your customers, your sales team and your business. We can do this by:
Who should attend?
Certification
About the trainer
Ruth Connor
B2B Marketing Director | Propolis Content Marketing Specialist
Ruth Connor is an independent marketing trainer and practising Marketing Director with more than 20 years’ experience in both B2B and B2C marketing.
Over the last 7+ years, Ruth has held roles in numerous organisations including: BUPA, Legal & General, Westfield Health and Consumer Intelligence during her career and has significant experience of B2B brand development, digital and content marketing, and integrated campaign planning and delivery.
Get in touch
Ask for our client solutions team on 44 (0)207 014 4920, or hit the button below:
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