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    B2B Marketing

    Account-Based Ghosting

    Welcome to the Future of B2B Marketing – Account-Based Ghosting (ABG)

    Forget ABM. The next evolution in demand generation is here.

    For years, marketers have been bombarding prospects with hyper-personalized content, outreach sequences, and retargeting ads. But “research” shows that ignoring your prospects is actually more effective. P.S. Happy April Fools day.

    1. 01Method
    2. 02Research
    3. 03Testimonials
    4. 04ABM?!?
    5. 05Learn more

    Our Method

    We believe the best way to engage prospects… is to not engage at all. With Account-Based Ghosting (ABG), we take a revolutionary approach to demand generation: vanishing.

    How ABG Works:

    • Vanishing Lead Nurture – No follow-ups. No email drips. Just silence. Let them wonder.
    • Ghost Funnel™ Technology – Leads enter, but do they ever leave? Who knows.
    • Dark Social, But Darker – Block your best-fit accounts on LinkedIn. Let them chase you.
    • Unsubscribe-First Email Sequences – First email: “Would you like to opt out?” Second email: Doesnt exist.

    Why ABG Works:

    • Exclusivity Drives Demand – If they can’t reach you, they must want you.
    • No More Wasted Sales Calls – Because, well… there are no sales calls.
    • Prospects Sell to Themselves – The mystery will keep them up at night.
    • Cost-Effective Marketing – $0 ad spend, $0 outreach. Pure profit.

    The Research

    Marketing has long been driven by engagement, but what if the real power lies in disengagement? Our (completely unverified) research reveals that prospects are 73% more likely to want something they can’t have.

    Key Findings From Our Study:

    Testimonials & Case Studies

    We reached out to ABG users for their success stories… but, true to the method, they never replied. Some say they’re too busy handling all the inbound demand. Others? We assume they’ve simply ascended to a higher marketing plane.

    CRO Case Study

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    CMO Case Study

    “We implemented Account-Based Ghosting and immediately saw a 100% drop in email replies, call backs, and deal closures. It was working too well. Thankfully, Propolis helped us rebuild our strategy with actual engagement—now prospects reply because they want to, not because they’re trying to figure out if we still exist.”
    — Former ABG Advocate, Now a Fully Responsive Marketer,

    ABM?!?

    While ABG might get you noticed (for all the wrong reasons), real marketers know that Account-Based Marketing (ABM) is about engaging the right accounts with the right strategy. Access our ABM Strategy Pack to unlock the “Proton Pack” for your marketing strategy.

    The Propolis ABM Strategy Pack

    The pack guides you through the fundamentals of account-based marketing (ABM) – the world’s most effective and proven strategy for winning and retaining your most strategically important accounts.

    Produced by Propolis ABM & Demand Strategy Expert Robert Norum .

    Learn more

    As an ABG practitioner, you get full, instant access to… absolutely nothing.

    • 0 modules of the ABG 101 Training (because training implies effort, and we don’t do that here).
    • No courses, no events, no conferences—just eerie silence.
    • Unread Best Practice Briefings (they exist, but no one opens them).
    • Downloadable case studies (but the pages are mysteriously blank).
    • Advisory services that refuse to answer your calls.
    • Complete inaccessibility to any ABM tools, experts, or strategy sessions.

    Want a strategy that actually works?

    Maybe it’s time to ditch ABG and get the real tools, insights, and support you need with Propolis.

    I'm in!

    Ready for more confident decision-making?

    Join the B2B marketing leaders and teams using Propolis to help deliver stronger commercial results.

    The number one go-to-resource for B2B marketers across the globe