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    B2B Marketing

    Who we help

    Helping B2B marketers make every decision more commercial

    Propolis is the membership that helps B2B marketers make confident commercial decisions, prove their impact and drive stronger growth, at every level.

    Marketing leaders

    How does Propolis help marketing leaders?

    With Propolis membership, marketing leaders get tailored, year round strategic support and advice that boosts confidence in their decision making, builds skilled teams and helps connect marketing activity directly to commercial outcomes.

    Without Propolis

    With Propolis

    Build the right marketing strategy

    Without Propolis

    Fragmented research, generic AI and conflicting advice make it difficult to know the right direction.

    With Propolis

    Trusted B2B AI, expert guidance, benchmarking and peer insight help you build and validate strategy with confidence.

    Make faster, confident decisions

    Without Propolis

    Reliance on expensive consultancies, fragmented information and leadership, slowing decisions and creating inconsistency.

    With Propolis

    Every team member can make informed, confident decisions using trusted AI, expert guidance and practical resources.

    Demonstrate marketing's commercial impact

    Without Propolis

    Demonstrating marketing's value takes more time, research and effort, with guidance spread across limited and generic sources.

    With Propolis

    A unique Commercial Marketer framework, training course, diagnostics, benchmarking and expert guidance help you clearly connect marketing activity to business outcomes.

    Learn what works from leading B2B marketers

    Without Propolis

    Limited access to proven examples means often relying on guesswork or trial and error.

    With Propolis

    Award-winning case studies, expert frameworks, peer insight and real-world examples show the inner mechanics of what works and why.

    Scale best practice across teams

    Without Propolis

    Different teams create their own processes, leading to inconsistency and slower adoption of new approaches.

    With Propolis

    Shared AI guidance, frameworks and training create consistent, scalable ways of working across your organisation.

    “As a senior leader, I don't just want tactics. I want conversations.”
    Vito Labate, Global Head of Marketing, Capgemini

    Marketing teams

    How does Propolis help marketing teams?

    With Propolis membership, marketing teams get intelligence, training, discussion and resources they can use to build skills, solve key challenges, and deliver better results with less wasted time.

    Without Propolis

    With Propolis

    Work faster and deliver better results

    Without Propolis

    Time is lost searching for answers, recreating work and using generic AI that lacks B2B context.

    With Propolis

    Trusted B2B AI, guided workflows, templates and practical resources help every marketer produce high-quality work in less time.

    Plan, execute and improve campaigns

    Without Propolis

    Teams rely on fragmented advice, trial and error, making it difficult to apply best practice consistently.

    With Propolis

    Award-winning case studies, frameworks, benchmarking, expert guidance and AI help teams confidently plan, execute and optimise campaigns.

    Build marketing skills and adopt new approaches

    Without Propolis

    Learning is inconsistent and difficult to apply, slowing adoption of ABM, AI and other new marketing disciplines.

    With Propolis

    Live and on-demand training including ABM Essentials, AI Copywriting, Storytelling and Commercial Marketing, combined with AI guidance and expert frameworks, helps teams build skills while solving real marketing challenges.

    Demonstrate marketing's commercial impact

    Without Propolis

    Proving marketing's value takes more time and effort when evidence, frameworks and guidance are spread across multiple sources.

    With Propolis

    Commercial Marketing frameworks, training, diagnostics, benchmarking and expert guidance help teams clearly connect marketing activity to business outcomes.

    “My biggest thing was fear of asking questions. But the Propolis community is really helpful and supportive. There seems to be no such thing as a stupid question on Propolis and everyone will guide you to the right content or the right people.”
    Sarah Tucker, Senior Channel Marketing Manager, RWC

    Customer stories

    Propolis customer stories

    Case study

    Inside Ping Identity's Transformation with Propolis: Scaling ABM Globally

    View case study
    Case study

    How Fluke Builds Future-Ready Global Marketing Teams with Propolis

    View case study
    Case study

    How Pegasystems used Propolis to streamline cross-regional marketing efforts

    View case study
    Case study

    Transforming Internal Perceptions of the Marketing Function

    View case study
    Case study

    Empowering Marketing Teams with Tailored Skills Development

    View case study
    Case study

    How Capgemini Scaled Global Marketing Impact with Propolis

    View case study
    For marketersFor marketing teams

    Ready for more confident decision-making?

    Join the B2B marketing leaders and teams using Propolis to help deliver stronger commercial results.

    The number one go-to-resource for B2B marketers across the globe