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    B2B Marketing

    For teams

    Team diagnostics

    Score your marketing function against the commercial marketer framework and see exactly where to act first.

    See team membershipExplore the tool kit

    What it is

    Each member of the team completes the diagnostic, and the results roll up into a single view of the function: where capability is strong, where it is thin, and where perception differs between the leader and the team. The output is a report, not a score in a vacuum.

    Who it's for

    • Marketing leaders planning the year
    • Teams justifying investment
    • New CMOs auditing what they have inherited

    What's included

    Inside team diagnostics

    • Team diagnostics
    • 46 diagnostic tools
    • Function-level roll-up
    • Gap analysis
    • Generated report
    • Recommended actions
    • Re-run and track

    46 diagnostic tools

    Covering strategy, demand, brand, ABM, operations and skills.

    Function-level roll-up

    Individual responses aggregated into one team picture.

    Gap analysis

    Where the team scores itself differently from its leader.

    Generated report

    A written analysis you can take into a leadership meeting.

    Recommended actions

    Each gap links to the intelligence, prompts and courses that close it.

    Re-run and track

    Repeat quarterly to show movement.

    Interested in team diagnostics?

    Tell us a little about you and a member of the team would follow up with dates, availability and what it costs.

    See pricing

    Register interest

    The number one go-to-resource for B2B marketers across the globe