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    Strategy pack

    Propolis Commercial Marketer Strategy Pack

    Our Commercial Marketer Strategy Pack (Lite) is a taster of the full Propolis Strategy Pack, exclusively available to Propolis members.

    This strategy pack gives you the tools you need to become a commercial marketer. Use the report to understand exactly what it means to be a commercial marketer, and then head to the training to take a deep dive into the five key areas that a commercial marketer must be close to. Done that? Use our combination of training courses, Propolis best practices, and case studies to get the skills and inspiration you need to start acting like a commercial marketer, today.

    Real-world Case Studies

    Explore how other B2B marketers have successfully gone through the journey to become commercial marketers.

    The 2024 B2B Marketer of the Year

    Discover how Matt Allen from Bidwells drove 45% Revenue Growth for his organization.

    A Commercial Marketer Dashboard

    Read how ex-Hiscox marketing leader presented marketing’s impact to the board.

    Best Practice Briefings

    Propolis Best Practice Briefings are focused on helping you learn a new skill or address a particular common challenge with practical and actionable insights to build on your skill set.

    Develop an Impactful Strategy as a Commercial Marketer

    A commercial marketer is always a strategic marketer. Understanding how you build a robust marketing strategy that will deliver the business strategy is a core skill. (30 uncut minutes of the full 60-minute Best Practice Briefing)

    Lead by Propolis Strategy & Evolution Expert Shane Redding

    Watch the briefing

    Your Guide to Overcoming the Biggest Challenges to Becoming a Commercial Marketer.

    We identified the importance of becoming a commercial marketer – that is…. (30 uncut minutes of the full 60-minute Best Practice Briefing)

    Lead by Propolis Strategy & Engagement Expert Scott Stockwell

    Watch the briefing

    B2B strategies. B2B skills. B2B growth.

    Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact. The community is full of relevant expertise and tools like strategy packs, for you too cut straight to the answers.
    Learn more

    Models, Benchmarks, and Reports

    Use our comprehensive models, benchmarks, and reports to stop talking marketing and start talking business.
    PDF

    A Guide to Engaging the C-Suite with Brand.

    Crafting compelling commercial brand narratives: Know how to sway the c-suite so they invest in your brand.

    Download
    PDF

    Stop Talking Marketing. Start Talking Business.

    This report outlines exactly what marketers need to do to enhance their strategic and commercial impact.

    Download

    How to use Propolis to become a Commercial Marketer.

    A commercial marketer is one who thinks business first, and marketing second…

    Read

    On-demand Training

    Learn what it takes to be a commercial marketer in less than an hour.

    What it takes to be a Commercial Marketer

    As a B2B marketer, you have the ability to drive real growth for your business. But how do you do that, and where do you start? This course will outline what we mean by the term ‘commercial marketer’, the common obstacles, and the five key priorities you can start focusing on, today.

    (Parts 1-6 of the 11 modules available in this course)

    Lead by Propolis Channel & Strategy Expert Georgie Gilmore

    Start your training

    As a Propolis member you get full, instant access which includes:

    • All 11 modules of the Commercial Marketer Training.
    • The Emerging Marketing Leaders Training course.
    • Event tickets , including all B2B Marketing conferences.
    • 9 Best Practice Briefings.
    • 8 Downloadable Commercial Marketer case studies.
    • Bespoke Advisory Services with our Strategy Experts.
    • 1:1 Power Hour sessions to help you become a Commercial Marketer.
    • Unrestricted access to our Community Index Diagnostic tool.
    • Strategy-focused inspiration sessions and pulse checks.

    Craving the full version?

    Tell us about your current B2B marketing challenges, and we’ll show you how Propolis can help you and your team to overcome them.

    Tell us more

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    Ready for more confident decision-making?

    Join the B2B marketing leaders and teams using Propolis to help deliver stronger commercial results.

    The number one go-to-resource for B2B marketers across the globe