Strategy pack
Propolis Artificial Intelligence Strategy Pack
Our Artificial Intelligence Strategy Pack (Lite) is a taster of the full Propolis Strategy Pack, exclusively available to Propolis members.
This Strategy Pack gives you the expertise you need to use AI to your benefit. Use the on-demand training to understand the fundamentals, and then use our other resources to take a deep dive into a specific area of AI. Want to see how some of the world’s best B2B marketers are using AI to drive efficiencies and effectiveness at their own organizations? Just check out the case studies section.
Real-world Case Studies
Best Practices
AI in Action!
Generative AI has given us new, astonishing capabilities to enhance our creativity using basic text prompts, ushering in one of the biggest transformative eras of our lifetime . (32 uncut minutes of the on demand session from B2B Ignite)
Speaker: Ryan Miles, Director – International Marketing, Microsoft
Watch the sessionAI: The good, the bad, and the ugly.
AI is moving at a breakneck pace, everywhere you look it seems like someone is talking about how AI is going to take all our jobs and take over the world. (30 uncut minutes of the on demand session from B2B Ignite)
Speaker: Tom Head, Founder, G3NR8
Watch the sessionB2B strategies. B2B skills. B2B growth.
Models, Benchmarks, and Reports
Approaching AI Inside your Organization.
A simple approach to educating yourselves and exploring potential will unlock the capability and comfort of AI for you to innovate with.
DownloadLeveraging AI Tools to Enhance Marketing Campaigns.
We have created this model, to help focus on the key areas of any campaign. We have recommended several in-market AI tools for each stage.
DownloadDriving Customer Retention with AI from Onboarding to Advocacy.
This framework provides practical ways to utilize AI to understand customer needs and pain points, offering best practices to avoid common mistakes.
DownloadOn-demand Training
AI 101: Everything you need to know about rolling out AI to increase your impact
Marketers that know how to use AI are not just able to create more content. They’re able to streamline everything they do, so that they can focus on the big, strategic challenges. (Parts 1-4 of the 8 modules available in this course)
Lead by Propolis Artificial Intelligence expert Steve Mudd
Start learningAs a Propolis member you get full, instant access which includes:
- All 8 modules of the AI 101 Training.
- The AI writing fundamentals training course.
- Event tickets , including to the upcoming B2B Ignite 2025 conference .
- 13 Best Practice recording’s.
- 5 Downloadable AI related case studies.
- Bespoke Advisory Services with our AI Experts.
- 1:1 Power Hour sessions to help you get more in tune with the crazy world of AI.
- Unrestricted access to our Community Index Diagnostic tool.
- Strategy-focused inspiration sessions and pulse checks.
Craving the full version?
Tell us about your current B2B marketing challenges, and we’ll show you how Propolis can help you and your team to overcome them.
Tell us moreMore strategy packs
Ready for more confident decision-making?
Join the B2B marketing leaders and teams using Propolis to help deliver stronger commercial results.
'%3e%3cpath%20d='M13.8202%2015.7317L26.3726%200.882481H17.4859L7.31391%2012.9101V0.866716H0.109375V31.5741H7.31391V18.5376L18.327%2031.5741H27.2137L13.8202%2015.7317ZM43.0985%2019.8618C43.0985%2023.1091%2040.4484%2025.7574%2037.1635%2025.7574C33.8945%2025.7574%2031.2285%2023.1248%2031.2285%2019.8618C31.2285%2016.6145%2033.8786%2013.9662%2037.1635%2013.9662C40.4325%2013.9662%2043.0985%2016.5987%2043.0985%2019.8618ZM49.0018%2019.9721C49.0018%2013.3514%2043.5905%207.97608%2036.9255%207.97608C30.2605%207.97608%2024.8492%2013.3514%2024.8492%2019.9721C24.8492%2026.5928%2030.2605%2031.9682%2036.9255%2031.9682C43.6064%2031.9682%2049.0018%2026.6086%2049.0018%2019.9721ZM69.2665%2019.8618C69.2665%2023.1091%2066.6164%2025.7574%2063.3315%2025.7574C60.0625%2025.7574%2057.3965%2023.1248%2057.3965%2019.8618C57.3965%2016.6145%2060.0467%2013.9662%2063.3315%2013.9662C66.6006%2013.9662%2069.2665%2016.5987%2069.2665%2019.8618ZM75.1698%2019.9721V0.03125H68.6001V9.31598C66.9497%208.46475%2065.0771%207.99184%2063.0935%207.99184C56.4285%207.99184%2051.0172%2013.3672%2051.0172%2019.9879C51.0172%2026.6086%2056.4285%2031.984%2063.0935%2031.984C69.7744%2031.9682%2075.1698%2026.6086%2075.1698%2019.9721ZM93.3875%2023.4086C93.3875%2025.584%2091.1341%2026.514%2090.2454%2026.514H86.4686C85.0721%2026.514%2083.8026%2025.4421%2083.8026%2023.8027C83.8026%2022.1633%2085.0245%2021.1071%2086.9288%2021.1071H93.3875C93.3875%2022.5101%2093.3875%2022.7465%2093.3875%2023.4086ZM99.6399%2024.2756V15.2904C99.6399%2015.2904%2098.3227%208.22829%2089.3567%208.22829C81.7555%208.22829%2080.8827%209.30021%2080.8827%209.30021V14.2657C80.8827%2014.2657%2082.6759%2013.5879%2088.1507%2013.5879C93.6255%2013.5879%2093.2288%2017.0086%2093.2288%2017.0086C93.2288%2017.0086%2077.4391%2014.7544%2077.4391%2024.2756C77.4391%2024.2756%2077.5026%2031.9682%2088.2618%2031.9682C99.021%2031.9682%2099.6399%2024.2756%2099.6399%2024.2756ZM116.048%2019.9406L125.046%209.30021H116.572L109.368%2017.8283V0.03125H102.798V31.5899H109.368V22.5731L116.985%2031.5899H125.871L116.048%2019.9406Z'%20fill='white'%3e%3c/path%3e%3c/g%3e%3cdefs%3e%3cclipPath%20id='clip0_8439_41261'%3e%3crect%20width='126'%20height='32'%20fill='white'%3e%3c/rect%3e%3c/clipPath%3e%3c/defs%3e%3c/svg%3e)
'%3e%3cpath%20d='M110.29%2012.8577L104.642%2018.0006L110.29%2023.1434V26.1148H110.117L101.703%2018.5148V25.7148H99.282V3.88627H101.703V17.5434L110.117%2010.0006H110.347V12.8577H110.29ZM0.15625%2025.7148H12.6046V23.2577H2.69203V4.62913H0.15625V25.7148ZM21.2493%2010.0006C17.4456%2010.0006%2013.9301%2013.0863%2013.9301%2018.0577C13.9301%2022.8577%2017.0998%2026.0577%2021.7103%2026.0577C23.7274%2026.0577%2025.6293%2025.5434%2027.3582%2024.3434V21.7148C25.5716%2023.2006%2023.6122%2023.8291%2021.8256%2023.8291C19.0593%2023.8291%2016.6388%2022.1148%2016.4083%2018.972H28.0498C28.0498%2018.6863%2028.165%2018.0006%2028.165%2017.7148C28.1074%2012.6291%2024.9953%2010.0006%2021.2493%2010.0006ZM21.2493%2012.172C23.3816%2012.172%2025.6293%2013.5434%2025.6869%2016.8577H16.3506C16.5235%2014.2863%2018.483%2012.172%2021.2493%2012.172ZM62.2251%2010.0006C60.1504%2010.0006%2058.652%2011.0863%2057.7875%2012.6863C57.0383%2010.972%2055.6551%2010.0006%2053.4652%2010.0006C51.5633%2010.0006%2050.1226%2011.0863%2049.3157%2012.572H49.2005L48.9123%2010.2863H47.0105V25.7148H49.4886V16.0006C49.4886%2014.1148%2050.6412%2012.3434%2052.8312%2012.3434C54.9059%2012.3434%2055.828%2013.5434%2055.828%2015.772V25.7148H58.3062V15.8291C58.3062%2014.0577%2059.5164%2012.3434%2061.5912%2012.3434C63.7235%2012.3434%2064.6456%2013.5434%2064.6456%2015.772V25.7148H67.1238V15.4291C67.1814%2012.2291%2065.6254%2010.0006%2062.2251%2010.0006ZM77.1516%2010.0006C73.4632%2010.0006%2070.0053%2013.0863%2070.0053%2018.0577C70.0053%2022.9148%2073.4632%2026.0577%2077.1516%2026.0577C79.4569%2026.0577%2081.6469%2024.972%2082.8571%2022.8577H82.9147L83.2029%2025.7148H85.22V10.2863H83.2029L82.9147%2013.1434H82.8571C81.7045%2011.0863%2079.5145%2010.0006%2077.1516%2010.0006ZM77.6127%2012.2863C80.5519%2012.2863%2082.7418%2014.6291%2082.7418%2018.0006C82.7418%2021.372%2080.5519%2023.7148%2077.6127%2023.7148C74.7311%2023.7148%2072.4835%2021.4291%2072.4835%2018.0006C72.4835%2014.572%2074.7311%2012.2863%2077.6127%2012.2863ZM95.7665%2010.1148C94.441%2010.1148%2092.3663%2010.7434%2091.3289%2012.7434L91.0984%2010.2863H89.1389V25.7148H91.6171V16.8577C91.6171%2013.3148%2094.4986%2012.172%2096.9191%2012.6863V10.2291C96.4581%2010.172%2096.1699%2010.1148%2095.7665%2010.1148ZM43.8407%209.94342H43.6678L37.1555%2016.3434L30.7008%209.94342H30.5279V13.0291L35.5418%2018.0006L30.5279%2022.9148V26.0577H30.7008L37.0979%2019.6577L43.6102%2026.1148H43.8407V22.972L38.8268%2018.0006L43.8407%2012.972V9.94342ZM111.5%204.0577V3.71484H114.093V4.0577H112.998V6.62913H112.595V4.0577H111.5ZM115.361%203.71484L116.456%206.17199L117.551%203.71484H118.07V6.62913H117.782V4.17199L116.687%206.57199H116.341L115.246%204.17199V6.57199H114.9V3.71484H115.361Z'%20fill='white'%3e%3c/path%3e%3c/g%3e%3cdefs%3e%3cclipPath%20id='clip0_8439_41272'%3e%3crect%20width='118'%20height='32'%20fill='white'%3e%3c/rect%3e%3c/clipPath%3e%3c/defs%3e%3c/svg%3e)
'%3e%3cpath%20d='M64.9318%208.07975L64.8333%208.03089C64.8333%208.03089%2063.7744%207.56677%2062.9618%208.42173L62.8633%208.51944L64.5378%209.32555L64.9318%208.07975ZM72.615%2017.2156C72.615%2017.2156%2071.8763%2018.5103%2071.5561%2018.9988C71.236%2019.4874%2070.2017%2019.7805%2069.3152%2019.3652C68.9212%2019.1698%2065.1042%2016.9714%2063.6513%2017.0935C56.2882%2017.7286%2054.2936%2014.724%2054.0473%2014.4553C53.801%2014.1866%2053.3578%2014.3088%2053.6779%2014.8462C55.3032%2017.582%2060.056%2018.8523%2060.056%2018.8523C61.3119%2021.8324%2061.4596%2023.9332%2061.4596%2023.9332C60.2283%2022.9805%2058.8986%2022.1744%2057.4703%2021.5149C53.6779%2018.9988%2047.7678%2015.8721%2039.6167%2013.9179C40.0846%207.49349%2043.3598%20-1.76452%2058.603%200.409524C58.603%200.409524%2061.6566%200.898071%2063.7006%202.31486C63.7006%202.31486%2063.208%202.82784%2062.5678%203.46296C61.9275%204.09807%2062.6416%204.51334%2062.6416%204.51334L65.8676%207.02937C65.9169%208.34845%2065.9661%208.7393%2066.9758%209.93624C67.9854%2011.1332%2071.9009%2015.2126%2072.418%2015.75C73.0337%2016.3607%2072.615%2017.2156%2072.615%2017.2156ZM37.4496%204.70876C36.637%208.00646%2036.7109%2010.9133%2037.1295%2013.3561C36.3661%2013.2095%2035.5781%2013.063%2034.7901%2012.9408C18.0939%2010.2538%2013.0456%2018.4126%2014.9911%2025.0324C9.47493%2027.0843%204.27892%2029.4538%200.117188%2031.7744C6.6676%2016.1652%2020.9258%202.43701%2032.9431%200.653799C36.8586%200.0919667%2037.9668%202.63242%2037.4496%204.70876Z'%20fill='white'%3e%3c/path%3e%3cpath%20d='M39.7546%2018.9451C46.2558%2018.4321%2052.4122%2019.0916%2057.485%2021.4855C53.6927%2018.9695%2047.7825%2015.8428%2039.6315%2013.8886C39.4591%2016.1359%2039.6315%2018.0168%2039.7546%2018.9451ZM38.8188%2019.0428C31.5296%2019.7267%2022.9107%2022.0718%2014.9812%2025.0275C13.0358%2018.4077%2018.0594%2010.2489%2034.7802%2012.9359C35.5929%2013.058%2036.3563%2013.2046%2037.1197%2013.3512C37.5137%2015.6718%2038.2278%2017.6015%2038.8188%2019.0428Z'%20fill='white'%3e%3c/path%3e%3cpath%20d='M136.511%2016.5542L138.777%2011.0824L141.042%2016.5542H136.511ZM137.102%206.63663L129.788%2023.6382H133.605L135.157%2019.8519H142.347L143.899%2023.6382H147.814L140.525%206.63663H137.102ZM89.8455%2012.6214C89.8455%2014.087%2088.7373%2015.1863%2086.8658%2015.1863H83.8861V9.98319H86.7919C88.6881%209.98319%2089.8455%2010.887%2089.8455%2012.5481V12.6214ZM87.0874%206.63663H80.0938V23.6382H83.8615V18.5328H86.718C90.5596%2018.5328%2093.6625%2016.4809%2093.6625%2012.5481V12.4992C93.6625%209.03053%2091.1999%206.63663%2087.0874%206.63663ZM114.176%208.51754C112.378%2010.2519%20111.467%2012.4748%20111.467%2015.0641C111.467%2017.6779%20112.353%2019.8519%20114.126%2021.5862C115.899%2023.2962%20118.116%2024.1511%20120.726%2024.1511C123.829%2024.1511%20126.242%2023.2229%20127.917%2021.3908L128.015%2021.2931V13.4763H120.554V16.6275H124.444V19.8275C123.435%2020.4137%20122.179%2020.7313%20120.701%2020.7313C119.175%2020.7313%20117.845%2020.2183%20116.786%2019.1924C115.727%2018.1664%20115.185%2016.774%20115.185%2015.0885C115.185%2013.3786%20115.752%2011.9862%20116.835%2010.9603C117.943%209.90991%20119.322%209.39693%20120.972%209.39693C121.834%209.39693%20122.598%209.49464%20123.238%209.71449C123.829%209.90991%20124.444%2010.2519%20125.06%2010.7649L127.153%208.15113C126.045%207.19846%20124.075%205.92823%20120.775%205.92823C118.19%205.9038%20115.973%206.78319%20114.176%208.51754ZM100.164%2016.8229H107.551V13.5007H100.164V9.95876H109.349V6.63663H96.4205V23.6382H109.472V20.316H100.164V16.8229Z'%20fill='white'%3e%3c/path%3e%3c/g%3e%3cdefs%3e%3cclipPath%20id='clip0_8439_41265'%3e%3crect%20width='148'%20height='32'%20fill='white'%3e%3c/rect%3e%3c/clipPath%3e%3c/defs%3e%3c/svg%3e)
