Skip to content
    B2B Marketing
    Membership
    Propolis
    Events & Communities
    News & Intelligence
    Awards
    B2B MarketingPowered byPropolis
    Login
    All contentIntelligenceGTMABMAICommercial MarketerPodcastsWebinarsReports

    Ask Propolis

    What are you looking for?

    Hi — I'm the Propolis agent. Tell me what you're trying to solve, or ask me anything about membership, events and intelligence.

    1. Home
    2. ›Propolis
    3. ›Propolis ABM Strategy Pack

    ✦Strategy pack

    Propolis ABM Strategy Pack

    Our ABM Strategy Pack (Lite) is a taster of the full Propolis ABM Strategy Pack, exclusively available to Propolis members.

    The pack guides you through the fundamentals of account-based marketing (ABM) – the world’s most effective and proven strategy for winning and retaining your most strategically important accounts.

    The easy-to-use guide is packed with relevant ABM-focused insights and tools to help you build the right ABM strategies to drive growth.

    Case StudiesBest PracticesABM ModelsTrainingLearn more

    Real-world Case Studies

    Explore how Propolis members have been awarded for delivering world-class ABM programs.

    Gold Winner: Most commercially successful campaign

    Discover how HUT 3’s campaign for Atos/Eviden earns €249 million in pipeline.

    Gold Winner: Best use of ABM

    Read how Purple Agency and Kyndryl drive $200,000 in pipeline in one month using ABM.

    Best Practice Briefing

    Propolis Best Practice Briefings are focused on helping you learn a new skill or address a particular common challenge with practical and actionable insights to build on your skill set.

    Learn How ABM Can Help You Align Sales and Marketing

    Set the sales and marketing silos to one side. ABM can help you get your team’s singing off the same hymn sheet. (30 uncut minutes of the full 60-minute Best Practice Briefing)

    Lead by Propolis ABM & Demand Strategy Expert Robert Norum

    Watch the briefing ↗

    B2B strategies. B2B skills. B2B growth.

    Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact. The community is full of relevant expertise and tools like strategy packs, for you too cut straight to the answers.
    Learn more↗

    Models and Benchmarks

    Use our comprehensive models to kick-start your program regardless of which stage of ABM you are in and benchmark your successes.
    PDF

    Take an ABM Approach to Optimize ROI.

    Find out how ‘full-stack ABM’ will deliver the most effective results.

    Download↗
    PDF

    Master 1:1 Account-Based Marketing

    Learn the six-stage 1:1 process.

    Download↗
    PDF

    Unlock 1:Few ABM Success

    Learn a proven, replicable strategy to align sales and marketing.

    Download↗
    PDF

    Develop a Scalable 1:Many ABM Strategy

    Enhance targeting for your 1:Many ABM programs.

    Download↗

    On-demand Training

    Get the fundamentals of Account Based Marketing down in one hour.

    ABM 101: What is ABM, how does it work, and what do you need to know.

    In this training course, we’ll provide you and your team with an introduction to ABM. What does it consist of? Who do you need to target? What processes can you put in place, and what results does it deliver?

    (Parts 1-3 of the 15 modules available in this course)

    Lead by Propolis ABM & Demand Strategy Expert Robert Norum

    Start your training

    As a Propolis member you get full, instant access which includes:

    • All 15 modules of the ABM 101 Training.
    • The ABM Essentials Training course.
    • Event tickets , including to the upcoming Global ABM Conference .
    • 12 ABM Best Practice Briefings.
    • 8 Downloadable ABM case studies.
    • Bespoke Advisory Services with our ABM Experts.
    • 1:1 Power Hour sessions to help with your ABM challenges.
    • Unrestricted access to our ABM Agency selector tool.
    • ABM-focused inspiration sessions and strategy pulse checks.

    Craving the full version?

    Tell us about your current ABM marketing challenges, and we’ll show you how Propolis can help you and your team to overcome them.

    Tell us more

    More strategy packs

    Strategy pack

    Propolis Commercial Marketer Strategy Pack

    Access the pack↗
    Strategy pack

    Propolis Brand Strategy Pack

    Access the pack↗
    Strategy pack

    Propolis Artificial Intelligence Strategy Pack

    Access the pack↗

    Ready for more confident decision-making?

    Join the B2B marketing leaders and teams using Propolis to help deliver stronger commercial results.

    The number one go-to-resource for B2B marketers across the globe

    Kodak
    Lexmark
    Pega
    IET
    Capgemini
    Pax8
    8x8
    Bidwells
    Gamma Communications
    Aruba Networks
    IBM
    Henkel
    Monster.com
    B2B MarketingPowered byPropolis

    B2B Marketing Areas

    • Marketing Areas
    • Reports, Benchmarks And Models
    • B2B Podcasts
    • B2B Videos

    Propolis

    • About Propolis
    • Propolis Community Index
    • Expertise
    • Professional Development
    • Propolis Membership
    • Take A Tour Of Propolis

    Events And Awards

    • B2B Ignite
    • The Global ABM Conference
    • The European ABM Forum
    • B2B Marketing Awards
    • US Elevation Awards
    • Attend our events

    Training

    • ABM Essentials
    • B2B Content Marketing
    • B2B Copywriting
    • B2B Storytelling
    • Book a training course

    Resources

    • Downloadable B2B guides
    • B2B webinars
    • Become a partner

    About

    • About B2B Marketing
    • Work with us
    • Contact us
    Advertise with us
    • Privacy Policy
    • Terms & Conditions

    ©2026 B2B Marketing, Inc. and/or its affiliates. All rights reserved.