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    ✦Strategy pack

    Propolis Brand Strategy Pack

    Our Brand Strategy Pack (Lite) is a taster of the full Propolis Strategy Pack, exclusively available to Propolis members.

    This strategy pack is designed to help you build a brand that resonates with your audience, stands out in the market, and gives your business a competitive edge. It includes on-demand training to establish a strong foundation, best practice briefings for in-depth insights, and case studies showcasing real-world applications of award-winning B2B marketing strategies. Whether you’re laying the groundwork or refining advanced techniques, this pack provides the expertise and inspiration needed to elevate your brand.

    Case StudiesBest PracticesModels & ReportsTrainingLearn more

    Real-world Case Studies

    How other B2B marketers have created world-class, award-winning, brand initiatives.

    Best Omnichannel Program, Brand Initiative, and Use of Social/Influencer

    Explore how Travelport sets records, driving 6X lead growth and boosting global brand awareness.

    B2B Marketing Awards Gold Winner: Best Use of Creative

    See how Rooster Punk boosted brand searches 14-Fold and Increased small business interest by 61% for Allica Bank.

    Best Practice Briefings

    Propolis Best Practice Briefings are focused on helping you learn a new skill or address a particular common challenge with practical and actionable insights to build on your skill set. Dive into a specific area of brand in more detail.

    Strategic B2B brand management: Choosing between refresh, audit, and rebrand

    This Best Practice Briefing shares a structured, four-step process that helps B2B marketers decide whether to pursue a brand refresh, conduct a comprehensive brand audit, or undertake a full rebrand. (30 uncut minutes of the full 60-minute Best Practice Briefing)

    Lead by Propolis Brand Expert, Darren Coleman.

    Watch the briefing ↗

    Securing brand investment: Strategies for convincing the C-Suite

    This Best Practice Briefing provides practical strategies to help you become a more convincing commercial B2B brand marketer by… (30 uncut minutes of the full 60-minute Best Practice Briefing)

    Lead by Propolis Brand Expert, Darren Coleman.

    Watch the briefing ↗

    B2B strategies. B2B skills. B2B growth.

    Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact. The community is full of relevant expertise and tools like strategy packs, for you too cut straight to the answers.
    Learn more↗

    Models, Benchmarks, and Reports

    Leverage our comprehensive models, benchmarks, and reports to revitalize your brand and secure the competitive edge it deserves.
    PDF

    Combining AI with human insight to enhance brand differentiation.

    Leveraging AI in B2B brand marketing holds great promise, but its true potential can only be unlocked when combined with human insight.

    Download↗
    PDF

    Achieving consistent brand experience in B2B teams.

    This model delves into the intricacies of fostering consistent or ‘on-brand’ employee behavior within B2B organizations.

    Download↗
    PDF

    Building a business case for branding: A five-step guide.

    This model is designed for senior B2B brand marketers managers looking to convey the commercial benefits of brand to the C-Suite.

    Download↗

    On-demand Training

    Get the fundamentals of B2B branding down in under an hour.

    Understanding the fundamentals of B2B branding, and where to start

    Intuitively, marketers know that brand is a powerful tool for building up a business. But what does ‘brand’ really mean, how can you use it to clearly drive growth, and how do you make your case for investment to the board? (Parts 1-4 of the 9 modules available in this course)

    Lead by Propolis Brand Expert, Darren Coleman

    Start your training

    As a Propolis member you get full, instant access which includes:

    • All 9 modules of the Brand 101 on-demand training.
    • The brand-driven growth training course.
    • The B2B Storytelling training course.
    • Event tickets , including to the upcoming B2B Ignite 2025 conference .
    • 7 Best Practice Briefings.
    • 5 downloadable brand case studies.
    • Bespoke Advisory Services with our brand Expert.
    • 1:1 expert Power Hour sessions to help you reinvision your brand strategy.
    • Unrestricted access to our Community Index Diagnostic tool.
    • Strategy-focused inspiration sessions and pulse checks.

    Craving the full version?

    Tell us about your current B2B marketing challenges, and we’ll show you how Propolis can help you and your team to overcome them.

    Tell us more

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    Ready for more confident decision-making?

    Join the B2B marketing leaders and teams using Propolis to help deliver stronger commercial results.

    The number one go-to-resource for B2B marketers across the globe

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    Lexmark
    Pega
    IET
    Capgemini
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    Bidwells
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    Aruba Networks
    IBM
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    Monster.com
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