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    Commcercial Marketer Best Practice Briefing

    Propolis Best Practice Briefings are focused on helping you learn a new skill or address a particular common challenge with practical and actionable insights to build on your skill set.

    A guide to overcoming the biggest challenges to becoming a commercial marketer.

    We identified the importance of becoming a commercial marketer – that is, a marketer whose primary skillset and value is in their ability to think strategically and drive measurable business growth through marketing; not a marketer that is primarily focused on campaign delivery and marketing metrics.

    (30 uncut minutes of the full 60-minute Best Practice Briefing)

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    About the Expert

    Scott Stockwell, Strategy and Engagement Expert, Propolis

    Scott chairs the B2B Council for the DMA Group and has been a judge on several industry award panels. Scott is a Design Thinking practitioner, an Agile Marketing Coach, and a Certified Facilitator in LEGO™ SERIOUS PLAY™ (which, indeed, is a real certification). Furthermore, he has earned a Scriberia scribe diploma. Scott lives in a dog hotel and works from a Victorian laundry in the New Forest, where he runs his own marketing consultancy, Workmatik which he started after 25+ years in various consulting and marketing roles at PwC and IBM.

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