Brand Best Practice Briefing

Darren Coleman, Brand Expert, Propolis

Darren is the Brand Expert for Propolis. He specializes in helping brands drive growth and retain relevance through brand experiences and has been doing this for 25+ years across Europe, the Middle East, and Asia Pacific. Johnson & Johnson, Faurecia, Dubai Properties, Abbot, FUJIFILM, Nikon, and Orange are some of the brands he’s helped. Darren’s PhD focuses on B2B services brand performance, whilst his book Building Brand Experiences: A Practical Guide to Retaining Brand Relevance helps brand marketers structure and then scale their approach to building brand experiences. Darren is a member of the Advisory Council at Harvard Business Review.